There are hyperlocal journalists all over the country (world?) starting community websites like mine.
But Gazette is hideous. Very few small town publications have the ability to hire a company to do all their site architecture and make custom themes -- Trustworthy companies want $2,000 to $10,000 for this.
On the other side of the spectrum, premium themes range from $29 to $79... but they don't have things like ready-made standard advertising holes and all the other stuff a publisher needs.
You could probably sell OP Premium themes for $300 to $500... a lot more than $79... but a lot less than $10,000.